How to get the most out of the agent

The agent can do far more than most people ask of it. This guide covers how to brief it, how to configure it, what it can build, and the habits that turn a first pass into successful outputs.

Read ~10 minutes now, so you don’t lose a week
Paste the whole guide into Claude, ChatGPT or Gemini. Carefully read the prompt your LLM produces
01

The 30-second version

  1. 1Build a brand kit first: your logos, assets, lottie files, after effect templates, SFX & more. One mention of this brand kit later applies your whole brand identity.
  2. 2A strong brief is recommended: the agent can handle the entire production. In your prompt, attach your real materials: footage, logo, screenshots etc. It’ll make the video look real.
  3. 3Ask the agent to generate options and wait for your selection before proceeding. For ex, “First produce 10 actor photos and let me choose my favorite one, then produce 5 voices and let me choose before proceeding with the full video generation”.
  4. 4Once the agent produces a video, you can click to select any element or scene in the result and tell the agent what to change without touching the rest of the video.
  5. 5Once you’re happy with the video, ask the agent to save this flow as a skill, and your next video will take 2 prompts.
  6. 6The agent can take an hour to run since it optimizes for quality, not speed. You can open other conversations in parallel. If you enable notifications, you will know as soon as the agent is done or has questions for you.

What a perfect prompt looks like

Context / Inputs: What you’re giving the agent (references are great, say what you like about each one and want the agent to copy)Objective: the purpose of the video, and where it will liveDesired output: what you’d like the agent to doAudience: who you’re speaking toCreative direction: tone, style, pacingHard constraints: your must-havesValidation & choice steps: ask the agent to generate options and wait for your selection before proceeding. For ex, “First produce 10 actor photos and let me choose my favorite one, then produce 5 voices and let me choose before proceeding with the full video generation” Every word you put in the prompt gets treated as an instruction so also tell the agent where it has creative freedom.
02

How Poolday works

Poolday is a superintelligent AI media production agent — image, audio, video, decks. It can take your existing footage and assets, or generate net new from all the generative AI models out there.

It’s not a chatbot. You’re giving an agent instructions on how to accomplish a task for you. Be directive and specific about the things you care about.

Every word in your prompt matters. The agent treats what you write as a rule, so be really clear about your constraints.

If you want to create something ambitious, your brief needs to be just as ambitious.

Everything happens inside PooldayNo After Effects, no Premiere, no outside generation. If something seems impossible, ask the agent — it knows its own limits.
An hour or more, by designThe agent optimizes for quality over speed. Plan around the run instead of fighting it — long runs are your thinking time. For small tasks you want back fast, switch the production tier to Light.
Iterating is the jobFirst video ≈ seven prompts. Second, four. Third, one or two — by then it knows your taste. A gap early on is normal, not failure. If it isn’t closing after a few rounds, ping us on Slack — that’s a briefing problem we can fix in minutes.video 1 · ~7video 2 · ~4video 3 · 1–2
03

Getting started

You can approach a project however you like, but this path consistently works. It’s built around one idea: never sit idle while the agent works. While it builds, you do the creative work only you can do:

01

Build a brand kit

Start a conversation and ask the agent to build a brand kit for your brand: “Create a brand kit for my brand [xyz]”. Point it at your website, brand guidelines, or Figma files and it imports them into a reusable kit. A brand kit on Poolday is a living, machine-readable package, not a PDF of guidelines. Once it exists, mentioning brand:yourname in any request applies the whole identity automatically.

A complete kit holds far more than a palette. Add as many of these layers as your source material supports:

The brand specColor tokens with semantic roles (ink, canvas, accent, rather than bare hex values), surface stack, text-opacity tiers, gradients, typography roles with weights and line-heights, spacing and radius scales.
Usage lawsProse rules the agent applies literally: do / don’t bullets, per-color rules, logo variants, clear-space, misuse.
Video DNAThe differentiator: named easing curves and durations, voice tone (optionally a pinned cloned voice), music mood and BPM, SFX palette, safe zones, pacing stance.
Pinned real fontsActual font files stored as assets and pinned to typography roles; otherwise every build substitutes a lookalike.
Asset libraryLogos in every variant, product imagery, backdrops, textures, icons, audio and video assets, all copied literally rather than re-generated.
Building blocksReusable motion pieces the agent builds for you: logo stings, lower-thirds, end cards, kinetic captions — and your app screens rebuilt into sharp, animatable pieces (see below).
Motion you already ownDrop in Lottie files, After Effects templates, DaVinci or Premiere projects. The agent reads them as built, so the motion comes out pixel-perfect instead of re-approximated.
Connected design toolsLink Figma, Canva and the rest under Connectors and the agent pulls your live components straight from the source, so the kit updates as your design system does.

A kit with only colors and typography is already valid. Every layer you add increases fidelity; don’t block on completeness.

The move most teams miss

Drop in one screenshot of your app and the agent rebuilds that screen into its pieces — the logo, the chart, the buttons, the headline. Each piece stays sharp at any size and can animate: the cursor moves, the numbers count up, the chart draws itself. Rebuilt once, the pieces live in your brand kit and show up in every future video.

02

While the kit builds: write the brief

The brand-kit run will take a while. Use that time to do the creative-director work: decide the narrative arc, break it into a beat-by-beat, and draft the brief you’ll send, following the perfect-prompt structure above. The beat sheet is what keeps a long run on target. Give the first two seconds their own line: what the viewer sees, what question it opens, why they stay.

Pin down the practical details too: where it will live (TikTok 9:16, YouTube 16:9, …), the target duration, and your brand kit as brand:yourname. Supported ratios are 16:9, 9:16, 1:1 and 4:5.

Lead with your real materials. Attach the actual product footage, logo, screenshots, and fonts: outputs built from your real assets land, while generated stand-ins are the fallback, not the default.

Vocabulary is the interface

You direct the agent with language, and every word carries weight. Taste you can’t put into words is taste the agent never receives: vague adjectives produce mush, mechanisms produce cuts. Name the thing:

“Make the intro punchier and more premium.”

“Tighten the intro: cut on the first beat of the track, hold the logo two frames past where it feels done, and replace the fade with a hard cut into the demo.”

Same rule when you critique a draft: name the cut, the hold, the easing, the grade, the sync point. Not the vibe.

Hand over the process, not just the goalFor complicated tasks, think through the steps you’d take manually and put them in the brief. A clear process means the agent executes instead of reasoning out the path.
Ask for options before committing“Give me five voiceover directions to choose from” gets playable variants instead of one guess. In Clarify and Plan modes the agent proposes options like this on its own for direction-setting decisions. What you reject, and why, tells you what to ask for next.
Define what "best" means“The best moments” is ambiguous. Say whether that means fast cuts, product proof, or emotional beats.
Drop in inspirationLinks, screenshots, stills sharpen the first pass. Name what you like about each reference — the pacing, the grade, the type treatment — so the agent knows what to take.
03

Optional: build the parts in parallel

The agent handles a full video in a single conversation without any issues. That’s the default, and for most projects it’s all you need. Parallelism is a working style, not a requirement. If you prefer it, and your video has distinct sections (a cold open, a product demo, a closing CTA), the parts can be built in separate conversations running simultaneously, each one referencing brand:yourname so everything stays coherent.

You don’t have to set that up by hand: ask the agent to parallelize and it splits the video into sections and starts a new conversation for each one itself. Opening the conversations yourself works too, if you want to write each section’s brief personally.

For variants of the same thing, stay in one conversation: ask for three variants and the agent builds the base once, then clones and customizes each in parallel. You don’t need three conversations for three versions of one video.

04

Assemble and polish

If you built sections in parallel, ask the agent to concatenate the compositions into a single video. Then finish it with the live editor: every video comes back with real-time controls — text fields, sliders, color pickers, image, video, and audio pickers — that update the preview instantly. You can also point or drag-select any element on the canvas and tell the agent what to change about it.

When it’s done, download it and publish it wherever it needs to live. Poolday doesn’t post to platforms for you.

A sample production, start to finish

Here’s what the workflow looks like on a real brief. Say you’re launching an analytics dashboard and you’ve already built brand:acme in phase 01. Your opening brief:

Input: brand:acme, the attached screen recordings (dashboard.mp4,
mobile-flow.mp4), and our launch tagline: “Ship reports in minutes,
not days.”
Desired output: a launch video for the new analytics dashboard.
Arc: cold open on the pain (a report deadline), reveal the dashboard
as the turn, close on the tagline and CTA. First two seconds: a cursor
hesitating over a blank spreadsheet — the viewer should feel the
dread of a report due tomorrow.
Audience: heads of operations at mid-size companies. They’ve seen a
hundred SaaS ads; they trust product proof, not adjectives.
Hard constraints: real product footage only in the demo section — no
generated UI. Tagline verbatim on the end card. Logo clear-space per
the brand kit.
Platform / format: LinkedIn, 16:9.
Length: around 45 seconds.

The demo footage and tagline are fixed — you choose pacing, music,
and transitions. Give me three music directions to choose from
before you build.

The agent proposes three music directions; you pick one and it builds. An hour later the first cut is back. You watch it once as a viewer, once as a director, and answer with mechanisms, not vibes:

Strong middle. Two changes:
1. The cold open lingers — cut from the spreadsheet to the dashboard
   reveal at 0:04 instead of 0:07, hard cut, no dissolve.
2. The end swells too late — bring the music peak forward so it lands
   exactly on the tagline, and hold the logo a beat past where it
   feels done.

Two or three rounds like this and the video is finished. That’s the seven prompts of a first video — and the reason your third one takes one or two.

04

The toolkit — everything at your disposal

The complete reference. Skim it once now so you know what exists; come back to it whenever you need the details.

Everything it can do

The agent is a general-purpose video production and editing system: it can create finished videos from nothing but a brief — concept, script, visuals, sound, and edit — or work from your raw footage.

Edit & cut
Assemble compositions from raw footageChoose & cut to your preferencesCrop / resize to any aspect ratioAnalyze footage, make creative decisions
Generate
AI images, video clips & effectsAI UGC, lipsync, background swap — one or many models on one or many filesAvatar & talking-head videos, lip-synced
Audio & voice
Add & sync music, voiceovers, SFXClone a voice from a sample, reuse it for any narrationWord-level transcriptionBeat, silence & scene detection for music-synced cuts
Motion & graphics
Animated text, captions & graphicsTransitions & effects3D elements & GPU visual effects rendered in the video
Color & finish
Color grading, parametric.cube LUTs from Premiere / Final Cut / DaVinciLog conversion: S-Log3 / C-Log / V-Log → Rec.709
Research & intelligence
ML building blocks: segmentation, depth maps, object & pose detection — track a subject, add parallax, pin overlays to a moving personWeb research & brand-asset extraction from any sitePull in YouTube / TikTok / Instagram contentTranslate & localize across languagesText deliverables: research notes, scripts, reports

And more. Behind the scenes, the agent coordinates multiple specialized sub-agents, each responsible for a specific capability; together they plan, execute, and refine with minimal input from you. If you’re unsure whether something is possible, ask — it has full knowledge of what it can and can’t do.

The two dials on every job

Both live in the UI, and both can be changed mid-conversation. Mode sets how often the agent pauses for you:

Production tier sets how big the team can grow. Match it to the stakes of the run:

Lightfast & cheapA solo project manager. Right for quick edits and iteration.
StandarddefaultAdds parallel specialists where they pay off.
Maxfull crewThe full creative and coding crew, for ambitious productions.

The reference

What you can drop in

Files up to 1 GB each, straight into the chat:

videoaudioimagesscriptsbriefsCSVssubtitles.ttf.otf.woff.woff2.cube LUTsLottieAE templatesDaVinci / Premiere projects

Font files become reusable brand fonts, wired in properly; .cube LUTs bring a color look from your Premiere, Final Cut, or DaVinci workflow. Lottie files, After Effects templates, and DaVinci or Premiere project files come in too, for pixel-perfect configuration. Links work as well — YouTube, TikTok, and Instagram content can be pulled in remotely, up to roughly 20 minutes or 100 MB. For anything larger, upload the file directly. One exception to know: Google Drive and Dropbox links can’t be pulled in — attach those files directly instead.

Brand kits

Import your brand guidelines, Figma files, or just your website. Your brand becomes a saved kit — palette, fonts, logo, motion style — that your whole team can apply to any future video with one brand:name mention. Figma imports run through the Figma connector, and fonts your brand owns can be dropped straight into the chat. The full anatomy of a strong kit is in Getting started, phase 01.

Connectors

Connect the tools your brand lives in under Capabilities → Connectors: find the tool, hit Connect. For Figma, paste a personal access token and the agent can import your files. For Notion, connect your workspace and it can read your docs. Fonts don’t need a connector — drop the files straight into the chat.

Parallel jobs

Don’t watch the screen. Brief it, answer its questions, then leave. Run as many conversations at once as you want — our best customers keep five or more going — and you can ask the agent itself to split a project and start the parallel conversations for you. One conversation can also fan out on its own: ask for three variants and the agent builds the base once, then clones and customizes each in parallel.

Live editor

Every delivered video has real-time controls that update the preview instantly, with no re-render. Ask for the controls you want — “give me controls to adjust the volume of music and SFX” — and you get them: text fields, sliders, toggles, color pickers, dropdowns, and image, video, and audio pickers, grouped by scene so you only see what’s relevant to the moment you’re scrubbing. It’s also what makes client handoff and A/B testing work: same video, swap the headline or colors yourself.

Point and select

Point at anything in the video to select it. Drag a box to grab a few elements at once. Then tell the agent what to change.

Commands

Found a brief that works? Save it as a command. Define a workflow once — brand rules, a format, a checklist — and invoke it any time by typing /name. Combine several commands in one message. Update a command once and every future use inherits the change. Commands belong to your organization, so the whole team briefs the same way.

Skills

Skills are knowledge you teach the agent about your specific preferences. They help it understand what you mean when instructions are subjective. “Pick the best moments from this video” means different things to different people:

Lifestyle creatorSmiling faces, laughter, dynamic movement.
Gaming channelCrowded scenes, explosions, intense action.
PodcastOnly the guest’s answers; skip the interviewer.

Create a skill by describing what you want the agent to remember: “Create a skill for picking highlights. I want moments with high energy: people laughing, fast movement, or dramatic reactions. Skip anything slow or with long pauses.” From then on, “pick the best moments” applies your criteria automatically.

Skills aren’t only about taste. Teach the agent your brand guidelines, a technical domain so scripts come out credible, or a procedure your team repeats — “every product launch video follows this structure.” Complex skills can have sub-skills for deeper detail. Skills are saved to your organization, so everyone on your team gets them automatically. They sit alongside a built-in library of production expertise the agent already ships with, and they can be updated or refined over time.

Memory

You don’t have to re-teach it. The agent keeps a memory of your feedback and preferences across conversations: corrections you make, styles you approve, rules you set. Ask it to remember something and it will; ask it to forget, and it does.

MemoryWhat the agent observes — automatic, always on.
SkillsWhat you teach — deliberate, permanent, org-wide.

For anything you want locked in permanently, save a skill.

Templates & variants

Any video can be saved as a template and cloned. Need the same ad for three audiences? The agent builds one base, then clones and customizes each variant in parallel — headlines, images, music — dramatically faster than three from scratch. Every render and version is tracked, so you can manage multiple outputs of the same project side by side. The sentence to remember: “another one like the launch video, but for Germany.” And relax — a new video made from a format never changes the old ones; every clone is an independent copy.

Talk to it

Ask the best way to approach your problem, and push back when you disagree. It knows everything Poolday can do, and it can give you strategic advice as well as execution. This is allowed and encouraged.

Start in the chat

Poolday supports skills, custom apps, and ways to build your own workspace. Save that for later. For now, stay in the chat and ship your first videos.

Good to know

Honest limits, so you don’t discover them mid-project:

  • Google Drive and Dropbox links can’t be pulled in — attach the files directly.
  • Music and voice work best with stems. A single mixed track limits how cleanly the agent can recut, localize, or swap music — provide separate tracks when you have them.
  • Captions burned into footage can’t be cleanly removed or translated. Keep text as separate layers where you can.
  • Word-level cuts land close on the first pass and may take one revision round to be frame-perfect.
What it doesn't do

Post to social platforms. Poolday produces the video files; download the finished video and publish it where it needs to go.

05

What separates good from great

The agent can execute almost anything. The difference between an average video and a great one is the direction it receives. Four habits make that difference:

Generate options, then chooseAsk for five directions and pick one instead of accepting the first guess. What you reject sharpens what you keep.
Direct with mechanisms, not adjectivesName the cut, the hold, the easing, the grade in every request and critique. The agent can only execute what you can articulate.
IterateTreat the first pass as a draft; use the agent as a collaborator, not a vending machine.
Commit to a point of viewThe final cut should be opinionated, on-brand, coherent, and watchable to the end. You should be able to defend every choice in it.

The agent supplies the craft; you supply the judgment.

Your next step

Open a conversation, drop in your assets, and brief the agent. Stuck, blocked, or something behaves unexpectedly? Ask the agent first; it knows its own limits. Still stuck? Reach out to your Poolday team directly — and if you’re not on our shared Slack yet, ask us to add you.

Questions?

If you have any questions, contact your Poolday team directly.